Is Product Management the future of Product Marketing ?
Let’s start with a question: In the era of digital and personalized, …
Category: Marketing
The transformation to Digital Company pass through the data democratization: IT-centric data to IT data-enabler model
Overview In most companies, Business users can access data only through the …
Enhance your shopping experience using HP SPS
Imagine reaching your customers with the right offer, at the right tie …
The new B2C marketing for Telecom companies: Next Best Offer solution
Despite all the hype to turn themselves into customer-centric companies, most Telecom organizations …
Next generation service entitlement platform, or how Telecom Operator can leverage OTT services as their own
The restless growth of digital contents, everywhere connectivity, cloud services, and the …
The essential guide to strategically use analytic in the Telecommunication
Everyone talks about how Telecommunication operators can monetize big data and analytic …
How the convergence of WiFi Network, Big Data and Mobile Payment will change our shopping experience
Rarely the adoption of a single new technology generates a big change …
HP CentralView – The Revenue Protection Solution Family for Communication Service Providers
Have a look on how HP CentralView software solution helps Telecommunication Operators …
Create your Next Best Offer solution using HP Smart Profile Server
What if your company could improve customer satisfaction with each customer at …
How to re-think your marketing using HP SPS Next Best Offer
How do you tap into Big Data to best serve your customers?And …